3107 Pico Boulevard

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Starting in the Fall of 2019 we had the priveledge of telling a Nike DNA story surrounding the first Nike retail store, and haven for runners, at 3107 Pico Blvd in Santa Monica. Each season we picked a different element from the archives to tell a unique part of the story. At the end of the first season, Phil Knight and Jeff Johnson each received custom, personally numbered pairs of the Peg Turbo and Classic Cortez.