Chinatown NYC

Graphics

This Air Max 1 is a great example of our team using hyper local insights to create a high heat product for a targeted consumer. Using insights gathered by our NYC based PLM, we highlighted NYC’s historic and iconic Chinatown neighborhood. Inspiration was gathered from the hanging pegasus on Pell St., the bright, bold signage, and the hanging lanterns that welcome you to the oldest Chinatown in the United States.