Footlocker: Young Guns- SWIPA

Graphics

 

In addition to being a stunner on the court, De’Aaron Fox, aka Swipa, has a passion for space and the mysteries it holds. Through our working session with him, the NAEL footlocker team created an exclusive lifestyle expression for him on the Air Max 1. We covered a lot of ground including his favorite Air Maxes and personal history off the court. We combined insights surrounding his love of gaming and space to create custom graphics, asym colors, and wild extra-terrestrial materials. 

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